The Origin Story of Lux Lashes DIY Brand

As a former lash technician, I have always loved the beauty industry—especially lashes. Lashes have an amazing power to transform not just your eyes, but your confidence as well. Over the years, I perfected my skills and loved seeing my clients glow after their treatments. But life is always in motion, and one day, I became a mother.

With two young children, I quickly realized how difficult it was to find time for a lash appointment. Two-hour maintenance sessions were a luxury I simply didn't have. I saw that this was a challenge for many women—whether they were mothers, busy professionals, or simply people with a fast-paced lifestyle.

That is exactly when the idea for Lux Lashes was born. I wanted to create a solution that would allow everyone to achieve salon-quality lashes at home—in just 10 minutes. No more wasting hours at a salon or worrying about how to fit it into a busy daily schedule.

However, I refused to compromise on quality. Before bringing Lux Lashes to the market, I spent nearly a year finding the best manufacturers. I went through hundreds of samples to find the best products in the industry—lightweight, durable, and natural-looking. The result was a DIY lash system that is both simple and innovative, perfect for women who value both quality and convenience.

Now, 3 years after the launch of Lux Lashes, I feel immense pride that we have helped countless women discover this game-changing solution. As the brand grows, I continue to introduce new innovations so that Lux Lashes always remains synonymous with quality and simplicity.

Lux Lashes is not just a product—it’s an opportunity for women to feel beautiful at their own pace and on their own terms. Whether you are a busy mom like me or someone looking for an easier lash routine, Lux Lashes is here to make life simpler— one perfect lash line at a time.

To a more confident and time-efficient life!

Warm regards, 

Anneli Founder of Lux Lashes