But life changes. And when I became a mother of two young children, I quickly realized that a two-hour salon appointment is a luxury that I, and most mothers, simply do not have. This same challenge affects many—whether you are a mother, a busy entrepreneur, or someone who loves to travel and enjoys spontaneous vacations or celebrations.

How was Lux Lashes born?

It was from this exact need that Lux Lashes was born—Estonia's own DIY lash brand, which allows you to apply salon-quality lashes yourself at home in just 10 minutes. It is the perfect solution for the woman who wants to look flawless on a workday, at a summer party, or on a holiday trip.

Lux Lashes is not just a product—it is a lifestyle. It is convenience and beauty in one. It is the opportunity to feel well-groomed every single day without the need for salon visits.

Quality Above All

I did not compromise on quality. Before launching the brand, I tested hundreds of lash samples to find the lightweight, natural, and durable lashes that can be easily applied by yourself. The result is a DIY lash system suitable for everyday use, but also perfect for summer, when beauty salons might be closed or fully booked.

Beauty at Your Own Pace

Our clients include both younger and older women, Tallinn locals, and makeup enthusiasts across Estonia who have found that Lux Lashes fit perfectly with their lifestyle—be it a vacation, busy mornings, or a special event.

Why choose Lux Lashes?

💡 Save time – lashes ready in 10 minutes 💎 Salon quality at home – no compromises ☀️ Ideal for summer, travel, and festivities 💋 A makeup look that lasts all day or even up to a week

Lux Lashes is created for women who value their time and want to feel beautiful—on their own pace and on their own terms. If you are looking for a lash solution that is simple, beautiful, and time-saving, try Lux Lashes DIY lashes today!